In December 2009, I officially incorporated my company, FiberScrumptious, Inc. The goal of this company will be to sell high-fiber healthy muffins based on distribution to different health food stores, and hopefully, even to Costco one day. My product is mainly about promoting the health benefits of consuming fiber on a regular basis and incorporating them into your lifestyle, while attempting to take away some of the negative perceptions of the taste of a high-fiber product.
On the evening of March 4, I conducted phase 2 of my high-fiber muffin taste testing at our apartment; I did phase 1 taste testing back in December 2009. For phase 2, about 8-10 girls showed up. One of my three target audience is women between 20-30 years old who are interested in healthy-eating and high-fiber products. The taste testing session was very successful and I received great feedback through speaking to the testers and a survey. I had 12 flavors in total and one of the goals of the testing was to help determine the best 6 flavors to use going forward. I received great comments and helpful suggestions on how to improve the muffins since this was going to be the last taste testing before pushing the product into our next stage, which is to submit a sample to get an accurate nutritional analysis.
The testing was also very fun because it was the first time I had a chance to meet some of the taste testers. Everyone was great and friendly. I am so thankful to have them provide valuable feedback!